About

Multi Modal Mobility is a project to show how multimodal social media data can support destination and place-oriented tourism analysis. The current release focuses on Hong Kong and is designed for tourism businesses, place managers, and destination stakeholders who need a readable view of movement, experience, and place combinations.

What the platform focuses on

The platform is designed to answer: where visitors go, how visitors move, which places anchor those journeys, where experience is stronger or weaker, and which places tend to be experienced together.

Methodology

• Journeys: one video is treated as one visible journey.
• Stop: consecutive frames with the same place are collapsed into one stop.
• Visits: represent place appearances within the journeys.
• Source markets: refer to the author-region signals available in the current dataset.
• Movement: movement is based on adjacent stop-to-stop transitions within a journey.
• Experience: refers to the sentiment inferred from multimodal signals and summarized at stop and journey level.
• Companion places: places that appear within the same journey, regardless of order.

Contact

TO DO.

Email: xxx@example.com